how to prepare MKX9550 (2)

the weather changed again, some people said there will be a huge rain on today or tomorrow. well, wish us luck.

here is the second revision notes of MKX9550, different from last one, it contains some key terms which needed to be remeber but not in the Week 13's lecture notes. these terms are important too, and also need to remember the details of these term. base on these two revision notes, i got 30 or more out of 40 in the last semester's MKX9550 exam.

Chapter 21: Tapping into global markets


1In deciding to go abroad, the candidate countries should be rated on three criteria: market attractiveness, the lower risk and competitive advantage.

2 Once a company decides on a particular country, it must determine the best mode of entry. Its broad choices are indirect exporting, direct exporting, licensing, joint venture and direct investment. Each succeeding strategy involves more commitment, risk, control and profit potential.

Chapter 17 Designing and managing integrated marketing communications


1. 8 major modes of marketing communication:

Advertising,

Sales promotion,

Public relations and publicity,

Events and experiences,

Direct marketing,

Interactive marketing,

Word-of mouth marketing,

Personal selling


2. Nine Elements in the Communications Process

Sender, receiver, message, media, encoding, decoding response, feedback and noise

how to prepare MKX9550 exam (1)

well, yesterday, Apple released couple of new products, includes new iPod shuffle, new iPod touch, and some other new services, such as Ping.

and, yesterday, i read the unit outline of MKX9550 2010 semester 2. well, this semester has additional assignment compared with last semester. so, i chose study MKX9550 in last semester was a good choice.

OK, go to the point. to prepare the MKX9550 final exam, first, you need to read carefully about the lecture notes of week 13. in week 13, the teacher will hand out the revision notes, but these notes just laid out some basic thing of this unit. you need to make the revision notes by yourself. and in this blog, i put the week 13 revision notes, and next time, i will put another revision notes.

NB: you need to understand each term in the revison notes, not just remeber their names.

MKX9550 2008 exam paper (2)

I just answered 3 questions in this paper, becuase i was lazy...and i found these questions were not related what i have learned. maybe because the textbook was changed. I guess.


1. One of the major components of a marketing plan is the external environmental analysis. Describe the major elements of this environmental analysis (10 marks). Then explain the process you go through to draw conclusions from the analysis to enable you to set meaningful strategies later in the marketing plan. (10 marks)

External environment (opportunity and threat) analysis. A business unit must monitor key macroenvironment forces and significant microenvironment actors that affect its ability to earn profit. The business unit should set up a marketing intelligence system to track trends and important developments and any related opportunities and threats.

A marketing opportunity is an area of buyer need and interest that a company has a high probability satisfying. An environmental threat is a challenge posed by an unfavourable trend or development that would lead, in the absence of defensive marketing action, to lower sales or profit. To deal with them, the company needs contingency plans.


2. In marketing, perceptions are more important than reality. People can emerge with different perceptions of the same object because of three perceptual processes. List and briefly characterize those processes (10 marks). Further, marketing scholars have developed a “stage model” of the buying decision process. List and describe the five stages of this process using examples? (10 marks)

Perception is the process by which we select, organise and interpret information inputs to create a meaningful picture of the world. The key point is that it depends not only on the physical stimuli, but also on the stimuli’s relationship to the surrounding field and on conditions within each of us. People can emerge with different perceptions of the same object because of three perceptual processes: selective attention, selective distortion and selective retention.

1. selective attention: attention is the allocation of processing capacity to some stimulus. It’s estimated that the average person may be exposed to more than 1,500 ads or brand communications per day. Because we cannot possibly attnd to all these, we screen most stimuli out- a process called selective attention. Selective attention means that marketers must work hard to attract consumers’ notice.

2. selective distortion: selective distortion is the tendency to interpret information in a way that fits our preconceptions. Consumers will often distort information to be consistent with prior brand and product beliefs and expectations.

3. selective retention. Most of us don't remember much of the information to which we’re exposed, but we do retain information that supports our attitudes and beliefs. Because of selective retention, we’re likely to remember good points about a product we like and forget good points about competing products.


1. problem recognition

2. information search

3. evaluation of alternatives

4. purchase decision

5. postpurchase behaviour

MKX9550 past exam paper (1)

now, labor vs. liberal 73:73, well, let's see

here is the 2009 MKX9550 exam paper, totally 8 questions, but you can choose to answer 5 questions in the exam

1. When companies decide to go global, it often makes sense to enter in a few countries, than all. Identify the three criteria that companies prefer countries meet to be viable alternatives for entry. (5 marks) Then discuss the five possible modes of entry into foreign markets, describe and contrast them. (15 marks)


1. Rank high on market attractiveness brand awareness, market size

2. Rank low in market risk

3. Possess a competitive advantage

AFF 5050 past exam paper (4)

Semester Two Examination 2008

QUESTION 1

Competition in the deregulated financial markets may have contributed positively to


recent bank crashes. Do you agree with this statement? Why or why not?


5 marks
same as before


QUESTION 2
What are the ‘Special Drawing Rights’ (SDR)? What is the purpose of the SDR and which is


the responsible international body for SDR?


5 marks


same as before

AFF 5050 past exam paper (3)

Semester One Examination 2009

QUESTION 1

Excessive competition in the deregulated financial markets may have been the reason for recent global financial market turmoil. Do you agree with this statement? Why or why not?


5 marks


same as before

QUESTION 2
What are the major functions of international banks? Discuss.


Arrange trade financing


Arrange foreign exchange

Offer hedging services for foreign currency receivables and payables through forward and option contracts

Offer investment banking services

Offer commercial banking services



QUESTION 3
Drafts/Bills of Exchange are commonly used in international trade finance. Identify different types of draft and discuss their main features.


5 marks


Sight draft: when the shipment has been made, the draft is presented to the buyer for payment.


Time of payment: on presentation of draft

Goods available to buyers: after payment

Risk to exporter: disposal of unpaid goods

Risk to importer: relies on exporter to ship goods as described in documents

Time draft: when the shipment has been made, the buyer accepts the presented draft

Time of payment: on maturity of draft

Goods available to buyers: before payment

Risk to exporter: relies on buyer to pay

Risk to importer: relies on exporter to ship goods as described in documents

AFF 5050 past exam paper (2)

Semester One Examination 2008

QUESTION 1
Most international banks’ products and services are similar to those of domestic banks. Do you agree with this statement? Why or why not?
5 marks
No. international banks do everything domestic banks do and:
Arrange trade financing
Arrange foreign exchange
Offer hedging services for foreign currency
Receivable and payables through forward and option contract
Offer investment banking services


QUESTION 2
What are the common criticisms against the International Monetary Fund (IMF)?
5 marks
No. international banks do everything domestic banks do and:
Arrange trade financing
Arrange foreign exchange
Offer hedging services for foreign currency
Receivable and payables through forward and option contract
Offer investment banking services

AFF 5050 past exam paper (1)

as mentioned before, the teacher of AFF 5050 posted the past exam paper on the blackboard, but did not give the answers to them. in the following post, i will attach the answers of mine, but i am not sure the answers right or not, just for reference

Semester Two Examination 2009
QUESTION 1
Excessive competition in the deregulated financial markets may have been the reason for recent global financial market turmoil. Do you agree with this statement? Discuss with examples from the Sub-prime mortgage issue in the United States.
5 marks
this is an open question, but this question must be shown on the exam.
my answer:
Yes. High competition motivate banks to take higher risk, and deregulation makes it possible for banks to do so. (then talk about subprime mortgage crisis, discribe how and why it happened. in the lecture, the teacher shows a video about this staff, just discribe the video in your own words)
financial market is also need regulation and prudential supervision, because:
1. there is a need to protect the consumer
2. to chck the abuse of oligopolistic and monopoly power
3. to protect the public from crimal activities
4. to deal with the effects of externalition.

QUESTION 2
What are the major functions of international investment banks? Discuss.
5 marks
investment bank is a bank whose function is provision of long term equity and loan finance for industrial and other companies, particularly new securities. four functions form the role of investment banking activities:
1. underwriting and selling of shares and bonds to investors
2. making markets in these securities
3. advisory services: M &A, IPO's, corporate restructures,
4. Supplememtary business streams- investment managementFX trading, securitisation, project financing, venture capital, leasing and financial engineering