last week

12 hours class in last week as usual, 4 units.
first one is MKX 9550. it stated a very important concept- Porter analysis. it will be shown on final exam, according to the teacher. in the lecture, it started with a video- google video. it introduced google adword, google adsense and Youtube. maybe most of people do not know that Youtube belong to Google. in some year, i could not remember, Google acquired Youtube. i have a Youtube account, i applied it in 2006 in China, but now you can not open Youtube in China in normal way, also you can not open Blogspot in almost places of China. in some news it said that Google will withdraw from China in April 10th. i do not know whether it correct, but i really not know what's the concequence of Google action. after that introduced some industry concept of competition. there are four forms of competition forms. Pure monoply, oligopoly, monopolistic competition and pure competition. the teacher said Australian Post is an example of pure monopoly in OZ, but i do not think so, besides Post, there are also other companies conduct post, such as TOLL. but the teacher said Post is the only one non-financial organisation which can deal with financial services. i think that is ture. and pure monopoly offen refers to regulation market. then go into Porter's five forces- industry competetion. potential entrants, substitutes, suppliers and buyers. and coincidentally, in AFF 5130 it also refers to this concept. after that, introduced some reletive concepts.at the end of lecture, it said something about global marketing, it refers to the assessment. a global firm is one that operates in more than one country and captures R and D, production, logistical, marketing, and financial advantages in its costs and reputation that are not available to purely domestic competitors. i think global firm is quite common now. then important concept- five models of entry into foreign market- indircet exporting, direct exporting, licensing, joint ventures and direct investment. licensing here means let other company to product your companies' product. in the tutorial of MKX 9550, just the presentation. and tutor stated the requirements of assignemnt again.
on Tuesday, AFF 5130. in this time, the female teacher teached in the lecture, i did not know why, because i was late for the class. in that lecture, a few questions were focused- why is industry analysis important, porter's 5 forces, competitive strategy analysis and corporate strategy analysis. there are three parts in strategy analysis- industry choice, competitive positioning and corporate strategy. in the industry choice part, it just about the Porters 5 forces. but it states in a different way- 1. rivalry between existing organisations. 2 threat of entry of new organisations. 3 threat of substiture porducts. 4. bargaining power of buyers. 5. bargaining power of suppliers. the first 3 forces determine the potential for profits, and actual profits depends on the last 2 forces. in the competitive positioning part, there are two generic competive strategies- cost leadership and differentiation. in the last part, it relevant to multi-business organisations. in the tutorial of AFF 5130. it just talked about the tutorial questions. and i noticed that the teacher post the tutorial question's answer on the Blackborad, that is good.
two classes on Thursday. MGX 9230, this time it relate to the assignment, but i have no idea about it. what a pity.it talked about policy cycle and seems not too hard, but i do not know how to start the assignment, where to pick up the case. that is the case...
the AFF 5100 is the last class in each class, but the most horrible one. the teacher requires a lot of reading before each class. for him, he thinks there are not a lot of reading, but for me, that really a lot. we are not English-spoken students, he will never figure out. we can not remember all stuff we read. what should i say. ai. in the first half of that class, it said something organisation structure.
to be continued